Built on a simple belief: dog owners deserve evidence, not marketing

Snofts is an independent dog food scoring platform founded in 2025 by Charlie Davies. The idea was born out of frustration: walking down a pet food aisle, every bag promises "premium nutrition," "natural ingredients," and "vet recommended" — yet almost none of those claims can be verified by the person holding the bag.

We set out to change that. Snofts analyzes every ingredient in every commercial dog food product and produces a transparent, citation-backed quality score on a 0 to 100 scale. Today the platform scores more than 3,600 products across more than 222 brands.

How we score

Our published methodology is grounded in peer-reviewed canine nutrition science and the regulatory standards set by AAFCO and the NRC. We use a two-axis architecture that separates nutritional quality from evidence confidence — so a score never pretends to know more than the available data supports.

Every weight, threshold, and penalty in the scoring rubric is documented and publicly auditable. If you disagree with how we score something, you can see exactly why we scored it that way — and the research we relied on.

Our independence

No brand pays for a score. Not for a better one, not for a faster review, not to make a bad one disappear. Independence is not a feature of Snofts — it is the foundation the entire platform stands on.

The team

Snofts was founded by Charlie Davies in 2025 and is operated from the United Kingdom. The team combines backgrounds in data analysis, software engineering, and animal nutrition research, with a shared conviction that transparency beats marketing every time.